Insights – Page 2 – Muller Marketing | Fractional Marketing Director

10 Ways to Make Your Website More Effective

Your website is your most important digital marketing asset, so it needs to be engaging, differentiated from your competitors and a lead generator. Here are some recommendations on how…

4 Ways to Drive More Prospects to Your Website with Search Marketing

Search Marketing, also known as SEO or SEM, is an excellent way to increase awareness and prospects. It’s also a very broad topic, so I’ve boiled things down to…

10 Keys for a More Engaging and Effective Website

Your website is your most important digital marketing asset. So it’s important to keep it fresh, engaging and differentiated from your competitors. Here are some ideas to inject some life…

How to Get the Most Out of Your Next Website Redesign

Your website is your most important marketing asset. Most of your marketing dollars will probably be focused on driving potential customers to your website, so your site needs to be:…

How to Generate More Awareness and Leads Using LinkedIn

One of the most effective tactics for generating more awareness and leads is LinkedIn. With over 500 million users, there’s tremendous potential to connect with new customers. Unfortunately many companies…

Is Your Website Helping or Hurting Your Lead Generation Efforts?

A lot of companies I work with are trying to figure out how to generate more leads from their website. There’s a myriad of ways to generate more leads—the problem…

How to Increase Awareness and Leads: Start with Personas and Positioning

When I meet with companies about their biggest marketing challenges—increasing awareness and generating more opportunities are usually high on their list. The lead generation process can be a bit overwhelming,…

Case Study: How We Helped a Client 3X Their Website Traffic and 20X Their Leads

Michigan Air Solutions, an industrial compressor and air systems distributor, initially contacted us to redesign their website. After reviewing their analytics we discovered that they were receiving only 1-2 website leads per…

An 8 Step Digital Marketing Strategy for Manufacturers

Prospects have become more immune to traditional sales and marketing tactics—including the role of the sales rep. With so much information readily available online, buyers can go through most of…