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Experienced Marketing Leadership Without the Overhead.

We provide Fractional Marketing Director and Brand Strategy services that drive growth without the expense or long-term commitment of a full-time hire.

Is Marketing a Struggle?

Marketing can feel harder than it should when there’s no clear strategy or leadership guiding the work. Priorities shift, activity increases, and time and budget get spent without a clear view of what’s actually moving the business forward.

If any of these marketing issues sound familiar, we're here to help.
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Does your marketing feel disjointed with no clear plan or direction?

Are your current marketing efforts not getting results?

Spending money, but not sure it's working?

With so many marketing options–not sure where to start?

Lack of clear and consistent brand messaging?

No one leading your marketing efforts?

Maybe it's Time to Consider Fractional Marketing

As fractional marketing directors we help solve common marketing problems by first creating a marketing strategy that ensures all your marketing efforts align with your business goals. We then implement the strategy through hands-on execution and team leadership, either with our team or by collaborating with your internal staff, without the expense of a full-time Marketing Director and marketing agency.
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Marketing Strategy

We develop a plan based on your goals, timeline, and budget. Every strategy is designed to align your marketing efforts with measurable business outcomes, so each investment of time and money supports growth.

Lead Generation

We identify the strategies and implement the tactics that will attract, nurture, and convert quality leads into customers. From inbound content and email automation to outbound campaigns, we help you build a predictable pipeline.

Campaign Development and Execution

Based on your marketing strategy, we create and manage campaigns that deliver measurable results. Our process includes concept development, creative design, deployment, and performance optimization to maximize ROI.

Web Design

Your website is your most important marketing asset, so we make sure it is professionally designed, reflects your brand positioning, and inspires visitors to take action. Every site is built to perform across devices and convert traffic into leads.

Search Marketing (SEO)

We optimize your website to improve visibility, search rankings, and organic traffic. Our approach includes keyword research, technical optimization, and ongoing content strategy to help you get found by the right audience.

Marketing Analytics

We track key metrics, analyze performance, and refine strategies to ensure effectiveness and ROI. By turning data into insight, we help you make smarter marketing decisions and achieve continual growth.

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View Samples of Our Work

Benefits of Hiring a Fractional Marketing Director

Cost Efficient

Executive-level marketing leadership without the expense of a full-time salary and benefits package.

Stronger Team & Vendor Management

Ensure internal teams, agencies, and vendors work cohesively toward business objectives.

Unbiased, Strategic Perspective

Gain an outside expert’s viewpoint to refine positioning, messaging, and market opportunities.

Clear, Data-Driven Strategy

Develop and implement a focused marketing plan aligned with your growth goals.

Immediate Impact

Start seeing results quickly without the long hiring process of a full-time Marketing Director.

Improved Lead Generation & Sales Alignment

Strengthen lead generation strategies and ensure better collaboration between marketing and sales.

More Effective Budget Allocation

Optimize marketing spend to focus on what drives the highest ROI.

Flexibility & Scalability

‍Scale marketing leadership up or down based on your business needs.

Peace of Mind

‍Knowing your marketing is being handled by an expert, you and your team can focus on running the business.

Testimonials and Success Stories

"Working with Jeff and his team has been a game-changer. He provided the strategy and leadership we needed, and his team also handled the the execution. I also appreciated seeing the monthly reporting and analysis."

Frank S.

President, Industrial/Manufacturing

See Success Stories

Common Questions About Fractional Marketing

A Fractional Marketing Director is a senior-level marketer who is part of your leadership team, but works part-time (typically 1-2 days a week). Typically they have 20+ years of experience and have a strong track record of managing teams. Although a fractional MD is not a permanent hire, they operate as a business leader and are accountable for delivering results. Fractional MDs are hired on a monthly retainer that lasts 6-12 months or longer depending on the needs of the business.

A Fractional Marketing Director does everything a full-time marketing director would do including develop strategy, oversee implementation, manage marketing teams and vendors, align sales and marketing efforts, and analyzes marketing analytics to ensure marketing is impacting revenue growth.

Engagements vary, but most companies hire us for 6 to 18 months to build a solid marketing foundation. Some businesses continue long-term to maintain consistent marketing leadership.

Yes. A Fractional Marketing Director can work with internal teams and external agencies to ensure alignment, efficiency, and execution of a cohesive marketing strategy. We also have an experienced team that can execute the strategy.

Discovery & Assessment – We start with a consultation to understand your goals and assess your current marketing efforts.
‍Strategy Development – A customized marketing plan is created, outlining key tactics for growth.
‍Implementation & Execution – Depending on your package, my team executes the strategy or guides your internal team.
‍Optimization & Reporting – We track results, refine tactics, and provide regular updates.
‍Ongoing Support – Adjustments are made as needed to ensure long-term success.

We understand that you and your team are busy, so your involvement is focused on key strategic decisions and initial marketing strategy development, while the Fractional Marketing Director oversees day-to-day execution, team coordination, and ongoing optimization. You'll receive regular updates and a monthly summary, ensuring you stay informed.

Yes, where it makes sense. AI supports our work, but it does not replace strategic thinking, judgment, or accountability.

We work on a monthly retainer tailored to your level of need. Retainers typically range from $3,000 to $6,000 per month based on the hours needed.

Work Samples & Case Studies

Our work is rooted in strategy and design, to ensure your brand stands out, sets you apart from competitors, and drives results. Here are a few examples.

Fractional Marketing: Hascall Steel

Hascall Steel needed a new website, marketing strategy, and clearer brand positioning to stand out in a competitive steel market. Their old site was outdated, weak in search, and not structured for lead generation. LinkedIn visibility was low and content inconsistent, leaving sales with limited support. They also lacked updated materials and had no reliable way to track leads or measure marketing ROI.

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Fractional Marketing: TRC Group

TRC Group needed a stronger market presence to compete in a crowded IT services space. Their brand lacked clarity, the website was outdated and not converting, and they were not generating enough qualified opportunities. They needed a clear marketing strategy to increase awareness, drive more of the right traffic, and support lead generation.

Learn More

SEO-Optimized Website Design

We design custom WordPress websites for B2B companies that need more than a good-looking site. Each site is built around clear positioning, a distinct brand identity, and SEO best practices so it supports long-term visibility, lead generation, and sales conversations. Our designs are unique and stand the test of time.

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Marketing and Design Insights From Our Blog

The Fractional Marketing Director Advantage: Experienced Marketing Leadership Without the Overhead

A fractional marketing director brings experienced leadership to help align strategy, execution, and priorities. This approach gives growing B2B companies a clear point of direction, thoughtful planning, and steady momentum, without the commitment of a full-time hire.

Read Article

Why Brand Strategy Is the Foundation of Effective Marketing

Brand strategy provides clarity around positioning, audience, and message, helping every marketing effort work together with purpose. With a shared strategic foundation, teams communicate consistently, build trust, and create stronger connections with the right customers.

Read Article

A Strategic Framework for SEO-Optimized Homepage and Landing Page Design

A well-structured homepage or landing page supports both visitors and search visibility by guiding attention and intent. When design, strategy, and SEO work together, pages create a clear path from first impression to action.

Read Article

Ready to Strengthen Your Marketing? Let’s Talk.

Whether you need strategic leadership, help executing campaigns, or support with a specific project, we’d love to learn more about your goals. We’ll listen, ask good questions, and help you decide the best next step for your business.

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Fractional Marketing • Brand Strategy

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