Michigan Air Solutions’ website clearly communicates their expertise in industrial compressed air systems while making it easy for prospects to explore solutions, request quotes, and purchase parts through the online store. The site combines strong product presentation, intuitive navigation, and search-optimized content to support sales and build trust with operations leaders. Visit the Site
We helped Westwind update their site to reflect their reputation for planning, precision, and long-term client partnerships. The new design highlights key markets, showcases featured projects, and makes it easy for visitors to explore services. Clear navigation and organized content guide users to what they need, while custom photography adds authenticity. The refreshed site supports business development and reinforces Westwind’s position as a trusted, family-owned construction partner. Visit the Site
The refreshed site emphasizes their responsive service and deep inventory while helping them stand out in a competitive industry. We built and optimized dozens of product-specific landing pages, which significantly improved search visibility and drove qualified traffic. The site also features custom photography to showcase their capabilities and people, adding a personal, authentic touch to an industrial brand. Visit the Site
This design breaks from the generic, templated feel of most IT firms by embracing a bold visual language influenced by the Bauhaus movement with geometric forms, strong color contrast, and a layout that prioritizes clarity and utility. As a Strategic Technology Partner, TRC needed a site that reflected both its creative problem-solving and technical knowledge and experience. The design also highlights their four core service areas while also expanding the cybersecurity section to strengthen SEO. Visit the Site
Lilypad Labs needed a site that captured the unique experience of their solar-powered boats while also sparking interest from potential investors. We designed a clean, media-rich site that immerses visitors in the relaxed, shareable lifestyle the brand represents. Through video, photography, and clear messaging, the site highlights the product’s innovation, market potential, and design-forward appeal. Visit the Site
William Charles needed a site that elevated their brand, clarified their service offerings, and supported both client and candidate engagement. The design uses bridges as a metaphor to emphasize WC’s role in connecting companies with executive talent. The site includes dedicated pages for executive search, professional recruiting, and contract placement, along with tools for submitting resumes, accessing hiring resources, and requesting talent. Visit the Site
This design highlights their capabilities in heavy-duty metal fabrication while reinforcing their reputation for reliability and craftsmanship. The site combines clear service navigation, strong project visuals, and straightforward messaging to support both industrial clients and truck owners. In addition to showcasing their fabrication services, we also developed and promoted their Rugged custom truck bed product line to generate interest and drive inquiries. Visit the Site
Areté needed a site that communicated their capabilities clearly, highlighted their strengths as a reliable contract manufacturer, and supported lead generation. The site is built for easy updates and includes features such as service-specific landing pages, an online product catalog, request a quote form, and integrated search optimization. Visit the Site
Built Systems needed a site that clearly communicated their brand positioning and showcased their product lines and services. The site also needed to be easy to update and maintain. Additional features include: Online Product Catalog, Request a Quote, Customer Support, Photo Galleries and Blog. Visit the Site
Fractional Marketing • Brand Strategy