Diverse Dimensions

Metrology, 3D Scanning & Reverse Engineering

The Challenge

Diverse Dimensions was looking to strengthen their online presence, clarify their positioning in the metrology space, and create a reliable way to generate consistent project inquiries and leads. We refined their brand identity, redesigned the website, and implemented an integrated marketing strategy focused on buyers actively searching for CMM inspection, dimensional analysis, and reverse engineering services.

What We Delivered

  • Developed and executed a marketing strategy that increased awareness, website traffic, leads and and positioned Diverse Dimensions as a trusted expert.
  • Designed a website with clear messaging, compelling imagery, a project showcase, video library and an online store.
  • Generated 1200 targeted LinkedIn connections along with 800+ work email addresses that generated 96 marketing qualified leads.
  • Optimized all service-related webpages to rank in the top 10 search results for target keywords.
  • Managed email campaigns with 50%+ open rates, driving steady website traffic and engagement.
  • Designed brochures, tradeshow booths, and managed direct mail campaigns.
  • Delivered monthly analytics covering website performance, SEO, email metrics, LinkedIn results, and regional traffic trends to guide strategy and decision-making.

%

Increase in Website Visitors

MQ Leads

New Customer Projects

Website Design

The new website delivers a modern, professional online presence that reflects Diverse Dimensions’ precision and expertise in 3D laser scanning and reverse engineering.

Built around clear brand positioning and user experience, the site highlights core services, a training video library, e-commerce functionality, and a project gallery that showcases real-world applications. Optimized for search engines and mobile devices, the site drives visibility, credibility, and engagement.

Search Marketing Strategy That Turns Visibility into Leads

Our SEO and search advertising strategy positioned Diverse Dimensions in front of high-intent buyers searching for 3D laser scanning and reverse engineering services. By targeting industry-specific keywords, optimizing website content, and continuously refining ad performance, we increased qualified traffic and improved search visibility across competitive markets. The result is a measurable lift in inquiries, quote requests, and brand recognition.

New Brand Identity

Diverse Dimensions’ new brand identity captures the technical expertise and innovation behind every project. Clean lines, modern typography, and a refreshed color palette communicate confidence, precision, and forward-thinking engineering.

Start Marketing and Growing Your Business

To learn how the fractional marketing director model can help you achieve clarity, focus, and consistent growth, schedule a free 30-minute consultation. We’ll discuss your goals, challenges, and opportunities. There's no pressure or sales pitch, just a genuine conversation to see if we’re the right fit.

Fractional Marketing • Brand Strategy

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65 E. 7th Street
Holland, MI 49423

5470 Thoroughbred Drive
Grandville, MI 49418