Hascall Steel
The Challenge
Hascall Steel was ready to take a more strategic approach to marketing and brand positioning in a highly competitive steel market. They were looking to modernize their website, strengthen their visibility in search and on LinkedIn, and develop more consistent content to better support sales outreach. In addition, they wanted updated, professional sales materials and a clearer way to track leads and understand how marketing efforts were contributing to business results. The goal was a unified marketing strategy that aligned closely with sales objectives and supported a stronger, more visible brand presence.
What We Delivered
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Website Redesign
Hascall Steel’s website presented an opportunity to improve usability and better support their customers and sales team.
The new mobile-friendly site features a modern layout, clearer messaging, and an expanding library of resources, including blog articles, videos, and gauge sheets, all designed to engage their core audiences.
The site was also optimized for search visibility to attract more qualified traffic. The result is a professional, mobile-friendly platform that supports sales efforts, strengthens the brand, and helps generate leads.
Brand Positioning and Graphics
Hascall Steel wanted a clear way to express what sets them apart in a competitive market. We worked together to develop messaging and imagery that highlight the reasons customers choose Hascall. The More Than Steel brand positioning brings this to life, built on meaningful differentiators such as domestically sourced steel, one of the largest unallocated inventories in the Midwest, expedited delivery, and proactive service.