TRC Group
The Challenge
TRC Group partnered with us to elevate their market presence and connect more effectively with IT decision makers. We clarified their brand positioning, built a focused and SEO-optimized website, and developed a marketing strategy to increase awareness, attract qualified traffic, and drive lead generation. As part of this effort, we also helped promote new offerings like fractional CTO services to further differentiate TRC.
What We Delivered
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Website Redesign
Messaging, structure, and content were aligned to how buyers search and evaluate technology partners, reinforcing TRC’s positioning while supporting ongoing marketing efforts.
Search Marketing Strategy
Organic and Google Search Ads Strategy
We focused TRC’s search strategy on high intent opportunities aligned with how decision makers look for strategic technology leadership. By emphasizing fractional IT leadership, CTO level guidance, and cybersecurity expertise, search efforts attracted prospects looking for direction and long term partnership.
Google Display Ads for Cost-Effective Awareness
To complement search and extend reach efficiently, we introduced targeted display campaigns. These ads reinforced brand recognition, supported organic efforts, and kept TRC visible to the right audiences while driving consistent site traffic at a lower cost.
Analytics and Measurable Growth
Performance was tracked against meaningful business outcomes, not surface level metrics. Visibility increased, traffic quality improved, and marketing activity stayed aligned with TRC’s services and sales approach, supporting steady growth.
New Brand Identity and Lead Generation Content
