Fractional Marketing Director
For established B2B companies. You get an experienced marketing director who sets the strategy, leads the work through an AI-assisted marketing system, and reports on what it returns, on a part-time basis that fits where your business is today.
Many established B2B companies reach a point where marketing matters more, but no one owns it. The website gets updated when someone has time. A vendor runs the ads. Sales asks for more leads, and leadership wonders what the spending returns.
Spend keeps rising. A salary, a few vendors, and an ad budget all go out every month, and results level off instead of climbing with them. That is the first cost, and it shows up on the P&L.
The second cost is quieter: the leads and revenue that never came in, because no one was pulling the work in one direction.
Without a leader, you pay for marketing and still miss the growth it should bring.
The solution
One person who sets the direction and keeps every channel working toward the same goals.
Jeff Muller, Fractional Marketing Director
As your Fractional Marketing Director, I work with your leadership team as your marketing leader. I set direction, build the plan, lead the work, and stay accountable for results.
I've spent more than 25 years in marketing, working with established B2B companies on strategy, positioning, websites, and search. You get senior judgment and steady execution without adding an executive salary.
Hover over a discipline to see how it fits.
Develop compelling content and creative that support your marketing strategy and drive engagement.
Make the website clear, credible, and easy to act on, so visitors understand what you do and take the next step.
Earn visibility for the searches your buyers actually run, in Google and in AI-powered search.
Put your expertise in front of the right people on LinkedIn, consistently and in your voice.
Stay in front of prospects and customers with email that is useful, timely, and measured.
Run paid search and paid social with clear targets, tight budgets, and tracking that counts real inquiries.
Measure what the marketing returns, report it in plain language, and adjust the plan every month.
Strategy · Leadership · Accountability
Develop compelling content and creative that support your marketing strategy and drive engagement.
Make the website clear, credible, and easy to act on, so visitors understand what you do and take the next step.
Earn visibility for the searches your buyers actually run, in Google and in AI-powered search.
Put your expertise in front of the right people on LinkedIn, consistently and in your voice.
Stay in front of prospects and customers with email that is useful, timely, and measured.
Run paid search and paid social with clear targets, tight budgets, and tracking that counts real inquiries.
Measure what the marketing returns, report it in plain language, and adjust the plan every month.
What a Fractional Marketing Director does
The same responsibilities as a full-time marketing director, scaled to what your business needs.
Set prioritiesSets marketing priorities with your leadership team, tied to revenue and growth goals
Clarify positioningClarifies your positioning and messaging so buyers understand what you do and why it matters
Build the planBuilds the marketing plan and keeps it current each quarter
Lead the workLeads the work across your website, email, LinkedIn, and search
Coordinate the teamCoordinates your internal staff and outside vendors
Report and adjustReports what's working in numbers you can trust, then adjusts the plan
How it works
You see how I work before you commit to anything ongoing. We start with a Marketing Assessment that stands on its own. If it makes sense to continue, we set the strategy and run the work in a steady monthly rhythm, so you always know what’s happening and what it’s returning.
We start with a review of your positioning, website, search visibility, and lead tracking. Then we meet for an hour to walk through three to five priorities and a 90-day roadmap you keep either way.
This is the foundational work. We define your positioning, target buyers, and key messages, then build the marketing strategy around them: goals, channels, priorities, and how we’ll measure qualified leads. Timing depends on the retainer level you choose. You finish this stage with a written strategy your team can act on and a clear plan for the first quarter.
Each month starts with a plan and ends with a performance report and a leadership review. The AI-assisted system handles much of the production, I review every piece, and priorities adjust as results come in. No annual contract. Just month to month.
The system
The engagement runs on the Muller Marketing System, a structured way of managing marketing in three layers: Strategy, Execution, and Improvement. What we learn from results feeds back into the strategy, so each month builds on the last.
The system runs on AI agents. They handle research, drafting, analysis, and reporting, so more gets done with greater consistency. I review every piece and make the decisions. The accountability stays with me.
What you receive
You always know what you’re paying for. Each month brings finished work, not just activity: a plan, published content across your main channels, and a report you can read in ten minutes that shows what it returned.
Ownership of every document and piece of content. The strategy, the plans, the reports, and everything published during the engagement belong to your company and stay with you.
Proof
Michigan Air Solutions · Google Ads
Michigan Air Solutions sells and services industrial air compressors, and Google Ads drives many of its service calls and quote requests. The ad reports looked strong, but far fewer of those conversions were real inquiries. We redefined what counts as a qualified lead, cut wasted spend, and kept improving the account month after month. Cost per qualified lead dropped from $155 to $92, and qualified leads rose from 19 to 33 a month on roughly the same budget.
Working with Jeff has been a game-changer. He brought the strategy and leadership we needed and helped bring structure and clarity to our marketing. The reporting and insights made it clear what was working and where to focus.President, Industrial/Manufacturing
Jeff has been a trusted partner to our business. He has helped us think more clearly about strategy, strengthen our messaging, and bring greater focus to our marketing efforts. He understands our business, contributes practical ideas, and works like part of the team.Owner, Industrial/Manufacturing
Fit
This works well for established B2B companies that:
FAQ
A fractional marketing director is an experienced marketing leader who works with your company part-time on a monthly retainer. They own marketing strategy, planning, execution, and reporting, the same responsibilities as a full-time director, scaled to what your business needs.
The titles overlap, and many companies use them interchangeably. This role combines executive-level strategy with hands-on leadership of the work, which fits companies that need both direction and execution.
An agency typically delivers projects and campaigns. A fractional marketing director sets the strategy, decides what gets done, and is accountable for results. I can work alongside an agency you already use.
Yes. I provide the strategy, the schedule, and the reporting, and coordinate the people already doing the work.
The engagement is a monthly retainer, scoped after the Marketing Assessment based on your channels and the amount of work involved.
Strategy documents come in the first 30 to 60 days, and published work follows. Most engagements run six months or longer, since search visibility and lead flow build over time.
I'm based in West Michigan, with offices in Holland and Grandville.
The assessment gives you a clear view of your marketing and a short list of priorities. You leave with a roadmap you can act on, with or without me.
Request a Marketing AssessmentPrefer to talk first? Schedule a 30-minute conversation.
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Fractional Marketing • Brand Strategy